The Activists’ Power of Social Media

If anyone still doubts the power of social media, they obviously don’t know what’s going on in the world around them.  Activists have recently used Facebook as their platform to persuade Mattel Inc. to create a new Barbie.

With nearly 35,000 people signing the petition for change, and about 160,000 “likes” on Facebook, Mattel could not ignore the strong demand from consumers.  ”Beautiful and Bald Barbie! Let’s see if we can get it made” is the name of the Facebook group.  The admins of the page are collecting photos of cancer patients that have lost their hair in the hopes of creating a sense of community and support.  Here is an empowering excerpt from the group:

“Unlike men, who having a bald head is trendy and a fashion statement, women and children are stared at and often teased when they go in public, expected to cover their bald heads. We want to stop the shame and stigma that children and women deal with having hair loss.

We think accessories such as wigs, bandanas, scarves and hats could be included. This would be a great coping mechanism for young girls dealing with hair loss themselves or a loved one. We would love to see a portion of proceeds go to childhood cancer research and treatment. Let’s get Mattel’s attention!”

The group members are claiming, “Victory!” The new dolls will be available at Toys ‘R Us sometime in June of this year.

Have you ever used social media as a platform for change?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.