28 Aug 2012
If you have an iPhone, you most likely use Instagram. Who are we kidding, most people want to get the iPhone just for this app! Making you appear tanner and thinner, this app can change reality into a whole new looking world. But how far is too far? Normalize changes back those Instagram photos so they look well, “normal.”
So how does it do it? Normalize aims at capturing images the normal way and seemingly challenges its mega-app opposite by upholding the natural, crisp look of a photo minus the dreamy filters. In a nutshell, it is essentially a filter that un-filters photos, leaving you with nothing but the bare bones that make up your picture.
No more neon trees or iridescent, yellow skin which, despite the popularity, simply do not exist in the world of Normalize. It is still used to enhance photos but in a style that balances lighting and evens out tone, a technique that professionals strive for in every shot. The app is used to correct that underexposed photo taken at night or that quick snapshot taken on a whim that did not quite turn out the way you wanted. Who knows, maybe making pictures “normal” could be the next big fad.
Do you Instagram or Normalize?
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