Ritani Launches Internationally Into Largest Bridal Markets

Engagement ring, loose diamond, and fine jewelry shoppers around the world now able to purchase from Ritani.com.

New York, NY March 26, 2013 — Los Angeles PR Firm P3R Publicity‘s client, Ritani (www.ritani.com), a leading designer of engagement rings and fine jewelry, today announced international shipping capabilities to 12 countries around the globe through its partnership with FiftyOne Global Ecommerce. International consumers will be able to take advantage of Ritani’s free insured express shipping and no cost 30-day returns on any purchase from Ritani.com. International shoppers will be able to transact in their local currency and payment methods.

“Ritani attracts customers from around the globe looking for the perfect engagement ring, loose diamond, or piece of fine jewelry,” said Brian Watkins, president of Ritani. “With our new international capabilities, we’re able to provide the same seamless online buying experience to Ritani customers around the world as we do with US-based customers.”

Ritani, through its partnership with FiftyOne, will initially support shipments to Canada, Japan, France, Germany, United Kingdom, Australia, Hong Kong, New Zealand, Macau, Singapore, Sweden and Switzerland. The company expects to add countries rapidly, eventually servicing customers in over 40 countries around the world.

Ritani launched e-commerce capabilities in the United States in October 2012, uniquely offering direct-to- consumer shopping as well as complete integration with local jewelers so Ritani product can be sent to stores locally for a free in-store preview. Internationally, Ritani will initially focus on direct-to-consumer shopping.

“Ritani launched with FiftyOne in just under 40 days, extending its ecommerce capabilities to tap customers in new markets; we are thrilled to see their global sites go live so quickly and seamlessly,” said Michael DeSimone, CEO, FiftyOne. “At FiftyOne, our understanding of global markets combined with our adaptable technology platform creates an international ecommerce solution best suited for Ritani’s goals for growth and expansion.”

About Ritani Ritani (www.ritani.com) is a premium jewelry brand modernizing the way consumers purchase engagement rings and fine diamond jewelry. Founded in 1999, Ritani marries the online shopping experience for handcrafted and custom-made engagement rings, loose diamonds, and other fine jewelry with a network of trusted local luxury jewelers in one seamless transaction. Ritani is headquartered in New York with e- commerce operations in Seattle. Jewelers interested in becoming a Ritani retail partner can contact Ritani at partner(at)ritani(dot)com.

About FiftyOne New York City-based FiftyOne Global Ecommerce is the recognized market leader in international ecommerce, operating a technology and services platform that enables U.S. retailers to transact with customers more than 100 countries and more than 60 currencies worldwide. FiftyOne manages all aspects of international orders including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. For more information, visit www.fiftyone.com