bridal

WEDDINGS! It’s all about the dress and jewelry!

“June” and “Bride” go hand in hand.  As June approaches wedding bells will be heard ringing in the air from the smallest of small towns to major-est of major Metropolitans!  Whether you’ve dreamed about it from childhood or not, it is common knowledge that the brides gown is the center piece of a wedding….oh and of course the life long bond of honor, commitment and the love shared between the bride and groom.

Bridal dresses have seen their fair share of change from generation to generation.  Everything from delicate and demure Empire waists of the Napoleonic era; heavily starched, stiff and oh so wide crinolines and hoops of the 1860’s; voluminous Victorian bustles, bows and ruffles of the 1870’s/80’s; the puffy shoulder pads and miles of lace of the Belle Epoque ‘Gay Nineties’ era to the daring (‘Oh my, she’s baring her knees’) drop waists of the Flapper Set of the 1920’s.  From traditional to fantasy, these past eras offer today’s brides-to-be endless ideas and options for her trousseau.

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However, today’s current trends offer a peek into what could be a ‘new’ form of tradition.  Millennium brides-to-be, like Jennifer Aniston, Avril Lavigne, Kelly Clarkson, Olivia Wilde, or Marisa Tomei are sure to make a statement as they take their turn walking down the catwalk, ooops, I mean ‘down the aisle’.  Call these styles bold or risqué, yet albeit stylish, these trending eye catching ensembles are changing the way we look at bridal gowns by incorporating pant-suits, peek-a-boo lace bodices, deep-V cut backs and chic black.  Definitely a new sense of romance for the bride of tomorrow. dress jpg 3Whatever your ultimate decision may be, you can rest assure on one thing, your jewelry will be the piece de resistance.  Los Angeles PR Firm, P3R’s fine jewelry client, Trumpet & Horn, is sure to bridge this gap because it is purely a line where vintage meets modern.  Rings, bracelets, earrings, necklaces and brooches in Old Mine Cut Diamonds, Sapphires, Emeralds and other precious stones are available in a variety of classic shapes from Marquise, Princess, Asscher, Pear, Oval and Cushion.  Every piece in the Trumpet & Horn collection has a unique, never-ending story and will surely be a coveted heirloom by the little gifts that the stork is sure to bring!

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(Omar J. Cunningham)

Ritani Launches Internationally Into Largest Bridal Markets

Engagement ring, loose diamond, and fine jewelry shoppers around the world now able to purchase from Ritani.com.

New York, NY March 26, 2013 — Los Angeles PR Firm P3R Publicity‘s client, Ritani (www.ritani.com), a leading designer of engagement rings and fine jewelry, today announced international shipping capabilities to 12 countries around the globe through its partnership with FiftyOne Global Ecommerce. International consumers will be able to take advantage of Ritani’s free insured express shipping and no cost 30-day returns on any purchase from Ritani.com. International shoppers will be able to transact in their local currency and payment methods.

“Ritani attracts customers from around the globe looking for the perfect engagement ring, loose diamond, or piece of fine jewelry,” said Brian Watkins, president of Ritani. “With our new international capabilities, we’re able to provide the same seamless online buying experience to Ritani customers around the world as we do with US-based customers.”

Ritani, through its partnership with FiftyOne, will initially support shipments to Canada, Japan, France, Germany, United Kingdom, Australia, Hong Kong, New Zealand, Macau, Singapore, Sweden and Switzerland. The company expects to add countries rapidly, eventually servicing customers in over 40 countries around the world.

Ritani launched e-commerce capabilities in the United States in October 2012, uniquely offering direct-to- consumer shopping as well as complete integration with local jewelers so Ritani product can be sent to stores locally for a free in-store preview. Internationally, Ritani will initially focus on direct-to-consumer shopping.

“Ritani launched with FiftyOne in just under 40 days, extending its ecommerce capabilities to tap customers in new markets; we are thrilled to see their global sites go live so quickly and seamlessly,” said Michael DeSimone, CEO, FiftyOne. “At FiftyOne, our understanding of global markets combined with our adaptable technology platform creates an international ecommerce solution best suited for Ritani’s goals for growth and expansion.”

About Ritani Ritani (www.ritani.com) is a premium jewelry brand modernizing the way consumers purchase engagement rings and fine diamond jewelry. Founded in 1999, Ritani marries the online shopping experience for handcrafted and custom-made engagement rings, loose diamonds, and other fine jewelry with a network of trusted local luxury jewelers in one seamless transaction. Ritani is headquartered in New York with e- commerce operations in Seattle. Jewelers interested in becoming a Ritani retail partner can contact Ritani at partner(at)ritani(dot)com.

About FiftyOne New York City-based FiftyOne Global Ecommerce is the recognized market leader in international ecommerce, operating a technology and services platform that enables U.S. retailers to transact with customers more than 100 countries and more than 60 currencies worldwide. FiftyOne manages all aspects of international orders including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. For more information, visit www.fiftyone.com

Renée Strauss Joins P3R

We are thrilled to announce that the absolutely fabulous, Beverly Hills bridal guru Renée Strauss has joined the P3R team! Known for her exquisite taste and acquisition of European designers, Renée Strauss’s bridal salon Renée Strauss for the Platinum Bride has garnered her the fame her hard work deserves.

Renée has dressed the A-list stars, awarding her a cameo appearance in Father of the Bride as well as her own hit TV show The Brides of Beverly Hills on TLC. They are currently filming Season 2, and Season 1 can be seen HERE!  Renée is one hot commodity between her salon, TV show, and live talks. As Renée says, “The best is yet to come!” and we could not be happier to be working with such a motivated and successful woman!

Have you seen ‘The Brides of Beverly Hills’?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.