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Lighting Up Fantasy Football

8 Sep 2012

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Football season is here and for many, this ensures one thing; fantasy football! Huddled over a computer, holding their breathe until each pick is a success, for the fans that partcipate, fantasy football is a serious ordeal. To top things off, it can quickly become a stressful situation when hedging your bets and placing your wagers enter the equation. That is until this year’s football season. Bud Light, the official sponsor of the National Football League, has taken over the fantasy football arena with a newer, more spirited rendition by combining beer and the game into a perfectly refreshing union.

Making this season, “The Year of the Fan,” Bud Light has decided to set up its own Bud Light Fantasy Football League just as McDonald’s did in the family favorite Monopoly. How it works is simple: The new Bud Light Fantasy Football edition box is made up of a 12 pack case that comes complete with a “pigskin” end and inside are more than a million cans and bottles “where every bottle is a player.”

The beers come with codes on their bottle cap, which you then enter online to see just how many points your player is scoring.  So if you didn’t have a reason to enjoy this fan-based game before, you definitely have a reason to now!

Do you play fantasy football?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com

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Eat, Sleep, Compete

5 Jul 2012

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Ever wonder where they house all of the athletes for the Olympic games? Well we have a sneak peak for you, the newly renovated London Olympic Housing. Opening up just this week for the London Olympic Games, the Housing has been outfitted to hold “16,000 athletes, coaches, and officials.” How’s that for all-inclusive!

This $1.5 billion complex has been built to serve the athletes with a 24-hour cafeteria to keep the athletes fueled. An astonishing 25,000 loaves of bread are expected to be served throughout the Games’ duration along with food inspired by international cuisines such as Carribean, Indian, and Mediterranean, and of course the familiar McDonald’s. Between eating and exercising, these athletes will need to catch some z’s to remain calm. That’s why each athlete-friendly room comes with two beds with sporty-themed blankets reading “excellence, friendship and respect.”

That all sounds wonderful, but from the looks of the released photo, we’re wondering how those muscular athletes fit on those tiny beds?!

 P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: admin Category: Lifestyle Tags: , , , , , , , , , , , ,