The Big Bang To Start the Games
29 Aug 2012
Just as the Olympics 2012 have come to an end, the Paralympic Games are about to begin! Much like for the Olympic opening ceremony, London did not miss a beat and brought the games in with a dazzling bang, literally!
This year’s theme was the very fitting topic of Enlightenment that explored the great discoveries made throughout science; And who better to make an appearance but none other than the creator of the Big Bang Theory, world-renowned physicist Steven Hawking! Of course, the opening ceremony could not be complete without the grand appearance of the royal family, all of whom were in attendance to cheer on the teams.
London Mayor Boris Johnson was also one of the lucky attendees and shared his idea that the Paralympic Games is about more than just competition, it’s also an example for making London an even better city. For 11 days, 4200 athletes from around the world will play their hardest, run their fastest, and display their best on the global stage as they each, go for the gold.
What are you most excited about for this Paralympics?
P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.
