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Ritani Launches Internationally Into Largest Bridal Markets
26 Mar 2013
Engagement ring, loose diamond, and fine jewelry shoppers around the world now able to purchase from Ritani.com.
New York, NY March 26, 2013 — Los Angeles PR Firm P3R Publicity‘s client, Ritani (www.ritani.com), a leading designer of engagement rings and fine jewelry, today announced international shipping capabilities to 12 countries around the globe through its partnership with FiftyOne Global Ecommerce. International consumers will be able to take advantage of Ritani’s free insured express shipping and no cost 30-day returns on any purchase from Ritani.com. International shoppers will be able to transact in their local currency and payment methods.
“Ritani attracts customers from around the globe looking for the perfect engagement ring, loose diamond, or piece of fine jewelry,” said Brian Watkins, president of Ritani. “With our new international capabilities, we’re able to provide the same seamless online buying experience to Ritani customers around the world as we do with US-based customers.”
Ritani, through its partnership with FiftyOne, will initially support shipments to Canada, Japan, France, Germany, United Kingdom, Australia, Hong Kong, New Zealand, Macau, Singapore, Sweden and Switzerland. The company expects to add countries rapidly, eventually servicing customers in over 40 countries around the world.
Ritani launched e-commerce capabilities in the United States in October 2012, uniquely offering direct-to- consumer shopping as well as complete integration with local jewelers so Ritani product can be sent to stores locally for a free in-store preview. Internationally, Ritani will initially focus on direct-to-consumer shopping.
“Ritani launched with FiftyOne in just under 40 days, extending its ecommerce capabilities to tap customers in new markets; we are thrilled to see their global sites go live so quickly and seamlessly,” said Michael DeSimone, CEO, FiftyOne. “At FiftyOne, our understanding of global markets combined with our adaptable technology platform creates an international ecommerce solution best suited for Ritani’s goals for growth and expansion.”
About Ritani Ritani (www.ritani.com) is a premium jewelry brand modernizing the way consumers purchase engagement rings and fine diamond jewelry. Founded in 1999, Ritani marries the online shopping experience for handcrafted and custom-made engagement rings, loose diamonds, and other fine jewelry with a network of trusted local luxury jewelers in one seamless transaction. Ritani is headquartered in New York with e- commerce operations in Seattle. Jewelers interested in becoming a Ritani retail partner can contact Ritani at partner(at)ritani(dot)com.
About FiftyOne New York City-based FiftyOne Global Ecommerce is the recognized market leader in international ecommerce, operating a technology and services platform that enables U.S. retailers to transact with customers more than 100 countries and more than 60 currencies worldwide. FiftyOne manages all aspects of international orders including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. For more information, visit www.fiftyone.com
LOVE Your Engagement Ring: Custom Design with Ritani
14 Mar 2013
It is not uncommon for women to dislike their engagement rings, but how do you avoid hurting your future husband’s feelings? Los Angeles PR firm, P3R‘s client Ritani can prevent this from happening.
Ritani invites customers to custom design engagement rings online. The program, which is proprietary to Ritani, features high-resolution zooming capabilities that rival the view through a jeweler’s loop. What’s more is that each stone is certified. The customer may click to view the GIA certification details. The entire process can be done autonomously or during a one-on-one appointment with the Virtual Gemologist, who provides expert guidance and analysis of your stone selections. Either way, everything is done at the customer’s own pace and pressure-free. The BEST part is …Ritani allows you to preview up to two diamonds or two engagement rings at a local jeweler before you buy– for free!
Ritani is also launching international e-commerce capabilities next week! The company is partnering with FiftyOne to manage logistics and currency conversion. From an international customer perspective, the big benefits include the ability to access US-based pricing that is automatically translated to local currency on engagement rings, loose diamonds, and fine jewelry. Other benefits include free express insured shipping and free 30-day returns.
Last Minute Father’s Day Gifts
12 Jun 2012
It’s less than a week until Father’s Day and if you’re still trying to find a gift for the dad that has everything, we’ve rounded up a few easy accessories that every dad will adore. From the new dad to the golfing addict to the tech savvy father, we at P3R selected some of our favorite budget friendly pieces for all of the men on your list for easy, stress-free gift shopping this Father’s Day. Plus all are available online so you don’t even have to leave the house!
D&Y has great classic hats for those fashion forward men or for dad to add a little spice to his wardrobe. Straw fedoras for summer or golfing caps come in a variety of neutral colors and are available at shopdavidandyoung.com. JuJuBe carries lifestyle bags perfect for the man on-the-go. A favorite of new dads and techies, JuJuBe bags are multipurpose and also retail online at ju-ju-be.com. Remember simplicity is key and you’ll be certain that these will become dad’s favorites!
Are you a procrastinator or did you already buy Father’s Day gifts?
P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.