Social media

Get the Look: Power Couple Style

22 Aug 2012

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Leave it to celebrity power couples to make anything “his and her” trendy and fashion forward.  From Jay-Z and Beyonce to Gwen Stefani and Gavin Rossdale to Victoria and David Beckham, these twosomes have been taking the media world by storm, one tweet and Instragramed picture at a time.  From matching shoes to basic tees and his and her suits, this matching trend has no intention of slowing down.  Lovebirds like “Kimye” have been spotted around town in coordinating outfits, showing everyone that they’re a perfect match-at least when it comes to fashion.

Get the look without breaking the bank with a pair of Raven Denim jeans. With a collection for both women and men, Raven has a fit for every style.  Slip on a pair of these ultra flattering jeans and they will instantly boost you and your beau to celebrity status.

Which celebrity power couple’s style do you most envy?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: admin Category: Uncategorized Tags: , , , , , , , , , , , , , ,

Women Rule the Web at BlogHer Conference

3 Aug 2012

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“It would take a pretty fantastic group of people to convince me to spend a Saturday afternoon during the dog days of summer in a hotel conference room.”  We think Katie Couric said it best when describing the BlogHer Conference being held in Manhattan this weekend.

What exactly is it, you might ask?  It’s where thousands of bloggers come together to connect, learn and inspire.  Women are having an increasing amount of influence when it comes to the conversation flowing online.

When President Barack Obama speaks at your blogger conference too (virtually), you know you’ve got some clout.  He thanked the 5,000 assembled bloggers for their content.  “Like every father, I think about the role models that are out there for my daughters, and I worry about what they will run into online,” he said. “The fact that Sasha and Malia can go to places like BlogHer is reassuring as a parent.”

Are you familiar with BlogHer?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

 

By: admin Category: Lifestyle Tags: , , , , , , , , , , , , , , , , ,

Announcing P3R’s New Website

31 May 2012

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With the never-ending advancements in technology we’ve seen social media become an integral part of a business. With Facebook, Twitter, LinkedIn, and Pinterest, people and businesses are able to truly share who they are and what they represent. Social media encourages open communication allowing trust to foster between consumers and businesses.

Announcing, P3R ‘s new revamped website by Betsy Ullery at 1224 Design to bring you the complete insider look into our company and what we can do for you and your brand. Look through our fashion, lifestyle, corporate, and hospitality tabs to see a listing of our current and past clients and the press we garnered for them. Click on P3R Loves to see our favorite looks and trends of the moment. Make sure to check our blog daily for updates about our company, clients, and trending hot topics. We look forward to seeing your feedback and helping your business take the next step with us.

Do you gauge a company by their social media outlets?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: admin Category: Events, Fashion, Lifestyle Tags: , , , , , , , , , , , , , , , ,

The Activists’ Power of Social Media

19 Apr 2012

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If anyone still doubts the power of social media, they obviously don’t know what’s going on in the world around them.  Activists have recently used Facebook as their platform to persuade Mattel Inc. to create a new Barbie.

With nearly 35,000 people signing the petition for change, and about 160,000 “likes” on Facebook, Mattel could not ignore the strong demand from consumers.  ”Beautiful and Bald Barbie! Let’s see if we can get it made” is the name of the Facebook group.  The admins of the page are collecting photos of cancer patients that have lost their hair in the hopes of creating a sense of community and support.  Here is an empowering excerpt from the group:

“Unlike men, who having a bald head is trendy and a fashion statement, women and children are stared at and often teased when they go in public, expected to cover their bald heads. We want to stop the shame and stigma that children and women deal with having hair loss.

We think accessories such as wigs, bandanas, scarves and hats could be included. This would be a great coping mechanism for young girls dealing with hair loss themselves or a loved one. We would love to see a portion of proceeds go to childhood cancer research and treatment. Let’s get Mattel’s attention!”

The group members are claiming, “Victory!” The new dolls will be available at Toys ‘R Us sometime in June of this year.

Have you ever used social media as a platform for change?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: P3R Category: Lifestyle Tags: , , , , , , , , , , , , , , , , ,

“8 Social Media Tips For Marketing Films and Movies”

29 Mar 2012

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Last week’s Social Media Breakfast LA at Coupa Café was featured in FMM.  The following is an excerpt from Marguerite Darlington‘s story which highlighted speaker Vladimir Kroshinsky‘s (Director of social media and digital marketing strategist at  Creative Asylum) expertise as he shared 8 crucial lessons on how to market entertainment properties:

  1. Be authentic. Talk about something besides your product. Every post you make on your brand page can’t be a call to action. You’ve got to encourage fans to share things that interest them and spark meaningful conversations.
  2. Stop trying to convert fans into sales. If someone is a fan of an entertainment property, this means that they have already purchased your product in some form or fashion. Don’t sell to your fans—turn them into your sales force.
  3. Hone your improv skills. “Social media is like improv,” said Kroshinsky. “You never know which way the conversation is going to go.” Learn to roll with the punches, and hear the feedback your audience is giving you.
  4. Timing is everything. Study your audience, and figure out the best time to post on social networks. Is your target market on the East coast? In London? Tokyo? Know the best day and time to reach your audience, and post accordingly.
  5. Midweek posts get the best response. Kroshinsky has found the most success posting on Tuesday, Wednesday and Thursday.
  6. “Second screen” hours get the best engagement. During work hours, people will “like” a post or make a quick comment, but quality engagement comes when people are relaxing at the end of the day, during prime time.
  7. Choose your platform. You don’t have to be on every social network—just the ones where your fans are active. Kroshinsky favors Facebook because “people are on it all day.”
  8. Cross-promote with caution. Just because two films have the same target demographic, it doesn’t mean that fans of one will be fans of the other. Studios have committed some serious social faux pas trying to promote a film on another film’s page.

Read the rest of the Marguerite Darlington’s article in FMM here!

If you had to rate your social media skills on a scale from 1-10, what would it be?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: P3R Category: Uncategorized Tags: , , , , , , , , , , , , , , , , ,

How To Make Your Fundraising Event A Success

26 Mar 2012

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Do you have a great fundraising idea for your non-profit need to know how to get it off the ground?  Eventbrite and GreatNonProfits is holding an informational breakfast at Coupa Café on Tuesday, March 27, 2012 from 8:00AM- 9:30AM. These event planning pros will share best practices and give you the low-down on how to make your fundraising events a huge success!

Leila Najafi

The FREE informational meeting highlights Leila Najafi, Los Angeles Event Evangelist at Eventbrite, who will be covering the topic of social sharing, as well as how to increase attendance at fundraising events.  Najafi will also focus on how passionate Eventbrite is towards the nonprofit community and why they have developed ‘Eventbrite for Causes.’

The breakfast features other thought leaders in the event and nonprofit fundraising industry as well.  Speakers will share their insight on social media, fundraising, and event planning.  Tickets are free but attendees need to register.  For more Information click HERE!

Eventbrite is truly passionate about bringing people together around a live experience and with that kind of attitude, your event is bound for success!

Have you ever planned an event? What tips would you give for a beginner?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: P3R Category: Events, Lifestyle Tags: , , , , , , , , , , , , , , , , , , ,

#SMBLA: Social Media Workshop for Entertainment Brands

19 Mar 2012

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Social Media Breakfast Los Angeles is the hot new club for techies and professionals.  The organization meets monthly to discuss new topics within the social media realm. Tomorrow,  March 20th – 7:30AM-9:30AM at Coupa Café, Vlad Kroshinsky will be guest speaking.  Currently, Kroshinsky is Director of Social Media and Digital Marketing Strategist at Creative Asylum, an integrated creative agency with clients ranging from EA Mobile to Fox Home Entertainment.

There will be both a presentation and an open discussion that will explore some major social media concerns/challenges for entertainment brands:

  • “We have a Facebook Page with 6 million fans, but only a handful purchased the Blu-ray we’re promoting!  How do we convert our fans into sales?!”
  • “Now that our campaign is over what do we do with these social communities we created?”
  • “How do we get fans to our movie’s Facebook Page without buying ads and on a low-budget?”
  • “What social media platforms should we use for our campaigns?”
  • “What should we post when we’re not promoting?”

If you’re in the entertainment industry, a community manager, social media maven, or facing some of these same challenges, you may walk away with a new perspective on the power of social media.

Key Audience Take-aways

  • How to convert FANS into CUSTOMERS
  • What type of content do FANS really care about
  • What else can I do with all of these fans?
  • Social Media tactics that work and tactics that don’t work
  • How to use cross-promotions to your advantage

With social media being so crucial to successful business these days, this SMBLA group might be worth checking out.  Why not kick off your day with some social media  knowledge while sipping on the best coffee in town? Click HERE for tickets.

Have you ever been to a professional workshop to enhance your career?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: P3R Category: Lifestyle Tags: , , , , , , , , , , , , , , , , , , , ,

Why Companies Cannot Ignore Twitter

9 Mar 2012

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Today’s social media landscape now includes these 6 household names: Facebook, Twitter, Google+, LinkedIn, Reddit, and Digg.  These emerging platforms create an unprecedented way of communicating with potential clients, customers, and future hires.  Focusing on just Twitter alone, this Infographic demonstrates how much consumer dialogue that is going on.  Instead of being overwhelmed by social media, businesses should look at these statistics and see nothing but opportunity.

Do you follow @P3Rpublicity?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: P3R Category: Lifestyle Tags: , , , , , , , , , , , ,

The Latest Pinterest Craze

5 Mar 2012

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Online pinboard “Pinterest” is the hottest, new website.  TechCrunch.com reports, “Pinterest generated 421 million pageviews in the U.S. in October of 2011, up 2,000 percent since June when it was at an estimated 20 million.”

What exactly is Pinterest all about? Imagine what a teenager would decorate their room with: posters, pictures; essentially everything they loves and are inspired by.  The website takes a virtual turn on this concept, as it essentially connects users through the ‘things’ they find interesting.

Pinterest invites visitors to set up their own “pinboards” and “pin/repin” photos they like in categories they create; for instance: favorite recipes, inspirations, wedding/event ideas, DIY, fashion, travel images, could be titles of specific “boards.”

The website is aimed at a wide variety of users, and not all of them consider themselves tech-savvy.  Some users that are perplexed by other forms of social media find this website easier to navigate.

It’s also a great way to discover new products. Businesses are using this popular site to their advantage.  Using Pinterest as another route to connect with customers, many small businesses are seeing increases in revenues.  Businesses that have strong visual appeal can really benefit.   According to Hitwise, “Pinterest is the third most popular social networking site behind Facebook and Twitter in the U.S., with users spending an average of 16 minutes per visit on the site.”

P3R's Pinterest Boards

Get inspired and connect with P3R by checking out our Pinterest Boards!

Are you addicted to Pinterest as much as we are?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

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