Tips

Master the ‘Surfer Girl Hair’ Look

26 Jul 2012

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Are you a fan of surfer girl hair?  Blake Lively makes it seem effortless, but we know sometimes it’s not so easy! We’ve listed a few tips to help you achieve the look without the headache:

Lively, from 'Savages,' sporting Tinsley Transfers tattoos and beachy waves

Okay, so the goal is to make sure it looks as if your hair has been kissed by the sun and tousled by salt water, not mangled with bedhead. (We’ve all been there…)

You can get this look by starting either with wet or dry hair.  If you opt for wet, douse it with sea salt spray.  We suggest something like Tigi Catwalk Session Series Salt Spray.  Scrunch it with your fingers until the style has time to air dry.  If you’re already starting dry, mist it with hairspray and twist sections around your fingers to create volume and dimension.  Rumor has it that Rebecca Romijn is a fan of Wella Professionals Ocean Spritz for this method.

If you actually are hitting the waves, we recommend tying your hair into a braid.  That way when you come out and have to brush through, it won’t break as much.  Try a wide-toothed comb for less strain on your hair.  Also, remember to spritz some leave-in conditioner beforehand, so strands stay hydrated!

Have any tips you want to share?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: admin Category: Fashion, Lifestyle Tags: , , , , , , , , , , , , , , , , , , , ,

“8 Social Media Tips For Marketing Films and Movies”

29 Mar 2012

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Last week’s Social Media Breakfast LA at Coupa Café was featured in FMM.  The following is an excerpt from Marguerite Darlington‘s story which highlighted speaker Vladimir Kroshinsky‘s (Director of social media and digital marketing strategist at  Creative Asylum) expertise as he shared 8 crucial lessons on how to market entertainment properties:

  1. Be authentic. Talk about something besides your product. Every post you make on your brand page can’t be a call to action. You’ve got to encourage fans to share things that interest them and spark meaningful conversations.
  2. Stop trying to convert fans into sales. If someone is a fan of an entertainment property, this means that they have already purchased your product in some form or fashion. Don’t sell to your fans—turn them into your sales force.
  3. Hone your improv skills. “Social media is like improv,” said Kroshinsky. “You never know which way the conversation is going to go.” Learn to roll with the punches, and hear the feedback your audience is giving you.
  4. Timing is everything. Study your audience, and figure out the best time to post on social networks. Is your target market on the East coast? In London? Tokyo? Know the best day and time to reach your audience, and post accordingly.
  5. Midweek posts get the best response. Kroshinsky has found the most success posting on Tuesday, Wednesday and Thursday.
  6. “Second screen” hours get the best engagement. During work hours, people will “like” a post or make a quick comment, but quality engagement comes when people are relaxing at the end of the day, during prime time.
  7. Choose your platform. You don’t have to be on every social network—just the ones where your fans are active. Kroshinsky favors Facebook because “people are on it all day.”
  8. Cross-promote with caution. Just because two films have the same target demographic, it doesn’t mean that fans of one will be fans of the other. Studios have committed some serious social faux pas trying to promote a film on another film’s page.

Read the rest of the Marguerite Darlington’s article in FMM here!

If you had to rate your social media skills on a scale from 1-10, what would it be?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: P3R Category: Uncategorized Tags: , , , , , , , , , , , , , , , , ,

Stand Out in the Crowd

7 Feb 2012

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Let’s face it, we live in a world full of businesses that relatively all look the same on the surface.  Any “company” can hire a great web design team and make them look legitimate.  So how do you set yourself apart?  Being in PR, we know that personal touches can make a lasting impression.

Since the importance of networking is crucial, first impressions can be a deciding factor in whether you’ll get future business or not.  Personalize your business cards so you can successfully stand out from the crowd and stick in that potential client’s head long after meeting them.  We’re not suggesting getting too crazy, but if you work in a creative field, there is nothing wrong with showing a hint of creativity!

Example of business cards pertaining to a photographer

Many prospective clients send samples of their products, some as a token of appreciation for taking the time to meet with them.  Why? To make a good impression. (And because honestly, who doesn’t love receiving free stuff?)  At P3R, we have personalized M&M’s with our company name for a little something extra for our visitors.

P3R m&m's in our company colors!

So the first step is identifying what makes you unique.  The next step is delivering what you promised to your clients (or customers). Follow through is key to any successful business. Best of luck!

Keep reading our blog to find out other successful tips!

Sincerely,

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

By: P3R Category: Lifestyle Tags: , , , , , , , , , , ,