29 Mar 2012
Last week’s Social Media Breakfast LA at Coupa Café was featured in FMM. The following is an excerpt from Marguerite Darlington‘s story which highlighted speaker Vladimir Kroshinsky‘s (Director of social media and digital marketing strategist at Creative Asylum) expertise as he shared 8 crucial lessons on how to market entertainment properties:
- Be authentic. Talk about something besides your product. Every post you make on your brand page can’t be a call to action. You’ve got to encourage fans to share things that interest them and spark meaningful conversations.
- Stop trying to convert fans into sales. If someone is a fan of an entertainment property, this means that they have already purchased your product in some form or fashion. Don’t sell to your fans—turn them into your sales force.
- Hone your improv skills. “Social media is like improv,” said Kroshinsky. “You never know which way the conversation is going to go.” Learn to roll with the punches, and hear the feedback your audience is giving you.
- Timing is everything. Study your audience, and figure out the best time to post on social networks. Is your target market on the East coast? In London? Tokyo? Know the best day and time to reach your audience, and post accordingly.
- Midweek posts get the best response. Kroshinsky has found the most success posting on Tuesday, Wednesday and Thursday.
- “Second screen” hours get the best engagement. During work hours, people will “like” a post or make a quick comment, but quality engagement comes when people are relaxing at the end of the day, during prime time.
- Choose your platform. You don’t have to be on every social network—just the ones where your fans are active. Kroshinsky favors Facebook because “people are on it all day.”
- Cross-promote with caution. Just because two films have the same target demographic, it doesn’t mean that fans of one will be fans of the other. Studios have committed some serious social faux pas trying to promote a film on another film’s page.
Read the rest of the Marguerite Darlington’s article in FMM here!
If you had to rate your social media skills on a scale from 1-10, what would it be?
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