D&Y State of Mind

How adorable was AnnaSophia Robb in the most recent episode of The Carrie Diaries. In the last scene, Carrie happily struts down a street in NYC – “finally feeling like a real New Yorker”. Dressed head to toe in bright colors, she was definitely keep in tune with New York in the 80′s. Keeping her head nice and toasty could be seen P3R‘s fashion client, D&Y‘s blue beanie. It’s probably safe to say that this lovable fahionista is a quick to becoming a fan of D&Y.

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Will you be tuning in next Monday?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

Ritani Launches Internationally Into Largest Bridal Markets

Engagement ring, loose diamond, and fine jewelry shoppers around the world now able to purchase from Ritani.com.

New York, NY March 26, 2013 — Los Angeles PR Firm P3R Publicity‘s client, Ritani (www.ritani.com), a leading designer of engagement rings and fine jewelry, today announced international shipping capabilities to 12 countries around the globe through its partnership with FiftyOne Global Ecommerce. International consumers will be able to take advantage of Ritani’s free insured express shipping and no cost 30-day returns on any purchase from Ritani.com. International shoppers will be able to transact in their local currency and payment methods.

“Ritani attracts customers from around the globe looking for the perfect engagement ring, loose diamond, or piece of fine jewelry,” said Brian Watkins, president of Ritani. “With our new international capabilities, we’re able to provide the same seamless online buying experience to Ritani customers around the world as we do with US-based customers.”

Ritani, through its partnership with FiftyOne, will initially support shipments to Canada, Japan, France, Germany, United Kingdom, Australia, Hong Kong, New Zealand, Macau, Singapore, Sweden and Switzerland. The company expects to add countries rapidly, eventually servicing customers in over 40 countries around the world.

Ritani launched e-commerce capabilities in the United States in October 2012, uniquely offering direct-to- consumer shopping as well as complete integration with local jewelers so Ritani product can be sent to stores locally for a free in-store preview. Internationally, Ritani will initially focus on direct-to-consumer shopping.

“Ritani launched with FiftyOne in just under 40 days, extending its ecommerce capabilities to tap customers in new markets; we are thrilled to see their global sites go live so quickly and seamlessly,” said Michael DeSimone, CEO, FiftyOne. “At FiftyOne, our understanding of global markets combined with our adaptable technology platform creates an international ecommerce solution best suited for Ritani’s goals for growth and expansion.”

About Ritani Ritani (www.ritani.com) is a premium jewelry brand modernizing the way consumers purchase engagement rings and fine diamond jewelry. Founded in 1999, Ritani marries the online shopping experience for handcrafted and custom-made engagement rings, loose diamonds, and other fine jewelry with a network of trusted local luxury jewelers in one seamless transaction. Ritani is headquartered in New York with e- commerce operations in Seattle. Jewelers interested in becoming a Ritani retail partner can contact Ritani at partner(at)ritani(dot)com.

About FiftyOne New York City-based FiftyOne Global Ecommerce is the recognized market leader in international ecommerce, operating a technology and services platform that enables U.S. retailers to transact with customers more than 100 countries and more than 60 currencies worldwide. FiftyOne manages all aspects of international orders including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. For more information, visit www.fiftyone.com

Ruby Starling Summer 2013 Preview

P3R Publicity‘s fashion client, Ruby Starling, has a treat for all you badass babes out there! Here is a glimpse of what’s coming your way this May!

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Have you signed up for their web launch? Do it now!

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

Spring Forward To A New Wardrobe

Since it’s officially Spring ladies, you know what that means! It’s time to go shopping for a new wardrobe. With spring break just around the corner, do you have all your outfits planned out? Take note from Victoria Secret model, Alessandra Ambrosio, who was spotted shopping at Fred Segal Santa Monica earlier this week. Not only does Fred Segal carry some of todays newest and hottest on trend designers, but there is also a beauty salon within. This makes the iconic Santa Monica  location a “one stop shop” for beauty and fashion needs. Be sure to book an appointment with salon head,  Matthew Preece, so he can give you a new hair style before you head out to your vay-cay!

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Where are spring breaking this year?!

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

P3R’s Fashion Client D&Y Featured On “The Carrie Diaries”

One of the most iconic and lovable fashionistas, Carrie Bradshaw, was spotted wearing P3R‘s fashion client, D&Y on last night’s episode of The Carrie Diaries. If you loved Carrie from Sex in the City, you’ll love teen Carrie Bradshaw as she discovers herself in high school and finds her way to a  fabulous life the Big Apple. The Carrie Diaries takes us down memory lane as we reminisce about big hair, bright colors, bold prints, and everything else we love about the 80′s, including D&Y’s fun pink and green striped, leopard printed infinity scarf!

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What is your favorite thing about the 80′s?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

 

Vanessa Hudgens Seen Wearing P3R’s Client D&Y

Vanessa Hudgens from the upcoming thriller, Spring Breakers, was seen wearing one of the biggest trends this season: a big floppy hat.  Her she is seen wearing one of her favorites exclusively from P3R’s fashion client, D&Y. With the LA sun shining bright these past couple of days, D&Y’s floppy hats are the perfect accessories to shade your face from the beaming sun, or to shutter out the papparazzi. With her movie just a few days from debuting, Hudgens and her BFF, Selena Gomez (who is also in the movie) must both be very excited. The movie also stars Ashley Benson from ABC’s hit series, Pretty Little Liars, Rachel Korine, James Franco, and Gucci Mane.

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Will you be catching Spring Breakers in theaters?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

 

 

P3R’s Client, Courtney Allegra Makes Her NBC TODAY Show Debut

gI_119806_CALos Angeles PR firm, P3R Publicity‘s client, sixteen year-old Courtney Allegra has been designing clothes since the age of twelve. At age 15 , she was the youngest fashion designer to ever participate in Los Angeles Fashion week. This morning, Allegra made her NBC’s TODAY Show debut as a Rising Teen Star, alongside designer Rachel Roy.

“I’m both flattered and thrilled to show a handful of my designs on such a respected morning show like TODAY,” said Allegra. “And to sit alongside such a talented designer like Rachel Roy is a dream come true.”

Inspired by her travels to Europe, Allegra’s Courtney Allegra Collection represents the young designer’s strong sense of personal style with it’s edgy designs that reflect a sophisticated street style, with bright leather skirts, zippered tail coats and mix-textured cropped jackets.

Her collection can be purchased online at http://www.courtneyallegra.com.

Watch her TODAY Show interview here.

LOVE Your Engagement Ring: Custom Design with Ritani

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It is not uncommon for women to dislike their engagement rings, but how do you avoid hurting your future husband’s feelings? Los Angeles PR firm, P3R‘s client Ritani can prevent this from happening.

Ritani invites customers to custom design engagement rings onlineThe program, which is proprietary to Ritani, features high-resolution zooming capabilities that rival the view through a jeweler’s loop. What’s more is that each stone is certified. The customer may click to view the GIA certification details. The entire process can be done autonomously or during a one-on-one appointment with the Virtual Gemologist, who provides expert guidance and analysis of your stone selections. Either way, everything is done at the customer’s own pace and pressure-free. The BEST part is …Ritani allows you to preview up to two diamonds or two engagement rings at a local jeweler before you buy– for free! 
 
Ritani is also launching international e-commerce capabilities next week! The company is partnering with FiftyOne to manage logistics and currency conversion. From an international customer perspective, the big benefits include the ability to access US-based pricing that is automatically translated to local currency on engagement rings, loose diamonds, and fine jewelry. Other benefits include free express insured shipping and free 30-day returns.  
 

Jelly Shoes & Neon Comeback!

Make sure you have your stunna shades near by because neons, fluorescents, and vibrant colors are making a comeback! A strong advocate for this trend is P3R‘s fashion client, Jelly Beans. Jelly Beans utilizes exciting shades of neon yellow, vibrant blue and fluorescent pink. These colorful delightables brings us back to our carefree summer time fun as children, and they are exactly what we all need for this upcoming spring. Just launching their US campaign, Jelly Beans have already been seen on TeenVogue’s instagram and on the feet of celebrities such as Sharni Vinson and Olga Safari.

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Do you dare to wear these neon beauties?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.

Rising Hemlines

After pushing our clocks forward an hour on Sunday, getting up early Monday morning might have been difficult for you. But fret not, an hour forward only means that we will have daylight and sunshine! Take advantage of this warmer weather and show a little skin with cropped pants and other spring trends. Celebrities like Blakey Lively, Taylor Swift, and Miranda Kerr have been seen wearing cropped pants in many different hues. P3R‘s client, Raven Denim, now has a variety of cropped pants in an array of colors. Whether you are look for something fun and colorful or something sleek and chic, Raven Demin has got you covered.

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How do you plan on taking advantage of the extra sunlight?

P3R Publicity is a full-service PR firm based in Los Angeles servicing fashion, hospitality, consumer goods, non-profits, talent and lifestyle brands. Visit us at www.myp3r.com.